We’re entering the Holiday Season – Christmas, New Year – the weeks when players come back, spend more time in the game, and are naturally more open to rewards and special events. It’s also the moment when teams wrap up the year, review what worked (and what didn’t), and look for growth levers before Q4 closes. And LiveOps is one of the few levers that can still move the needle effectively But here’s the key idea: LiveOps shouldn’t be a holiday trick. It should be a system.